As the lead 3D designer and motion specialist, I lead the conceptualization, design, and rendering of this project. My primary responsibilities encompassed crafting the 3D elements, orchestrating motion sequences, and executing rendering processes to achieve the desired visual aesthetic to live within the brand. I collaborated with my team (Hula) who undertook the comprehensive aspects of branding, logo design, color, and strategic planning, ensuring a holistic approach to the project's development.