Client: Fonterra
Agency: Hula
Creative Director: Mark Benseman/Adeline Marteil
3D/Motion: Max Desai
Nutiani
Unlocking nutrition's potential.
Fonterra engaged us to develop and deliver a brand for their newly launched business-to-business wellbeing solution brand, Nutiani.
Nutiani uses cutting-edge science to unlock the potential of nutrition and push the possibilities of wellbeing ingredients.
My role was to develop a dynamic organic shape which instils Nutiani’s purpose. The shape acts as a visual representation of the restless pursuit of nutrition’s potential. Designed as a digital-first identity, the primary logo is created in motion, further reinforcing the restlessness of the brand.
Following the logo my next task was to execute motion graphics system across a range of animated deliverables.
