



This project is part of a second year Bachelor of computer graphic Design assignment. The interface was designed and adapted to be used as a prototype on invision. MTV (Music Television) MTV is an American television channel specialising in entertainment and music. The channel’s fun factor is its selling point. They describe themselves as they are on a “mission to kill boring!” With taking this into consideration I feel like the app should feel and function asynchronously to the TV channel. The experience should be fun but at the same time be useful to the point that it enhances the overall MTV watching experience to a level that is not achievable without the app. It should be simple enough to cater to children coming into the demographic (12-14) but also have the features to satisfy the demand of the latter end of the targeted audience. The style of the app reflects the effervescent personality of the successful brand that has created excitement and fun throughout the world and will keep doing so many decades to come. As the brand needs to adapt to the mobile device's functionality. It has a clean UI with simple operation so that more features can be added without making it confusing for users. The focus will be on keeping the app as contemporary as possible to suit the young market yet keep the legacy of 30+ year brand intact. The goal is to create a mobile app which will take the basic TV viewing experience to the next level, giving fans and users a whole new way to explore and enjoy the expansive world of MTV. MTV3D will empower fans and give them a personal portal to many areas of their favourite entertainment provider's material.